A product mix is the
set of all products and items a particular seller offers for sale, a mix of
products is offered to cater to different segments. A product mix has certain
divisions like width, depth, length and consistency. Width of a product mix is
the number of different product lines the company has. Length of a product mix
is the total number of items in the mix. Depth of the product mix is the number
of variants offered by each product in the line. Consistency of the product mix
is how closely related the various product lines are in the end use.
Product
Mix of Parle Frooti:
Parle Frooti
categorised its drink as a need satisfying product that helped quench consumer
thirst. It stressed on the fact that it is a fun and healthy drink to have.
Parle products have
been Indias largest manufacturer of biscuits and confectionary for almost 80
years. Parle as a company has a vast product line ranging from biscuit to
sweets to beverages to snacks. It is a food and beverage company that has been
a leader ever since its growth and maturity stage. The product length comprises
of around 20 biscuit varieties (hide and seek, Monaco, 20-20, Parle G etc.), 12
sweet varieties (Londoncherry, Kiss me bar, Melody, Mango bite etc) and around
5 snack items.
Frooti is one of the
product lines of Parle beverages. Frooti is available in 65ml and 200ml Tetra
Pack, 250ml, 500ml, 1ltr, 1.5ltr PET and 200ml, 2ltr PET in selective markets.
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