Pricing

Pricing policy of Frooti: the pricing of Frooti is done by keeping in mind its target audience which includes kids, teenagers, youths, adults and also for the low income consumers. Unlike its competitors like Tropicana and Real it doesn't only caters to a particular set of consumers.

Tetra Pack packaging

Quantity	Price (Rupees)
65 ml	2.50
200 ml	10.00
250 ml	12.00

PET bottle packaging

Quantity	Price (Rupees)
250 ml	10.00
500 ml	18.00
1000 ml	35.00
2000 ml	60.00

As it can be seen the prices for this quality drink are very economical. They are available over a range, thus making it very convenient for a consumer of any age to purchase.

Payment methods: direct payment by the consumer at the shop or retail store.