Sales Management

Sales management is the discipline of maximizing the benefits a company and its customers receive from the efforts of its sales force.

The ‘Digen Verma' campaign generated a lot of interest amongst the consumers who were eager to know who this character is. Parle Agro did not only evoke interest via this campaign, but also helped in increasing sales to a great extent. They just spent Rs 30 million on this campaign, and the sales were up by almost 30 per cent. However even though they generated a huge amount of sales, many analysts pointed out that the campaign may have created a negative impact on the brand image and recall.

Besides this, in order to increase the sales margin in the summer of 2009, the company drew inspiration from the buzzing topic of emoticons during that time and created ‘mangoticons’ across its Frooti packages.

In order to further increase sales and keep up with competition, Frooti decides to launch glass bottle for the product.