Analyzing Business and Consumer Markets

B2B Vs B2C Marketing:

B2B is very rationally oriented as compared to B2C which is more emotional as it basically targets the wants and needs of the customer.

In case of Parle Frooti it adheres to both B2B and B2C markets.

Frooti supplies stock to hoteliers and several fast food chains for a certain share of the profit obviously.

In B2C markets, it is all about the consumers. Frooti reaches more than 10 lakh retail outlets in the remotest towns through more than 1500 distributors and wholesalers directly or indirectly

A very interesting move in the world of B2B is the use of social media. More and more buyers by the hour are using this tool to search for vendors there. Though it may not create the same kind of connect for their B2B products, It is still on the up rise and is being well accepted in the segment. Very few brands in India are using social media as a B2B tool. Social media helps reach the audience in a more personalized and traditional approach. Frooti uses it social media in a very good way to keep the audience aware of the on-going campaigns and connects through consumer complaints and queries.