Frooti reaches more than 10 lakh retail outlets in the remotest towns
through more than 1500 distributors and wholesalers directly or indirectly. Due
to this distribution structure, Parle Agro won the beverage industry award for
the best managed supply chain and the highest retail ability award in 2002.
Frooti adopts the first and second level of distribution, where in the exchange
takes place with the retailers and wholesalers directly.
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