The 3C's Model is a business model, which offers a strategic look at the factors needed for success. It was developed by business and corporate strategist Kenichi Ohmae.
The 3C’s model points out that a strategist should focus on three key factors for success. In the construction of a business strategy, three main players must be taken into account: The Customer, The Competitors and The Company.
Product Levels:
Core Benefit:
Customer: Thirst
The customer has the core benefit of thirst. This is what initiates the purchase of any product.
Basic Product:
Company: Provides Frooti as a beverage to satiate consumer core benefit.
Expected Product:
Customer: Healthy drink that is tasty and readily available.
Company: Huge sales and successful campaigns. Associate Frooti with the thirst requirement and come into the market at the right time.
Augmented product:
Competition: Maaza does not really add any additional benefits to its drink except the star appeal by using Katrina Kaif. Does more powerful advertising on a higher frequency. The other beverages too trying focusing on the youth thus making it a cluttered market for this target group.
Potential product:
Company: Helps create strategies and plans for future such campaigns. Search for new ways to satisfy the consumers. Target more people than only the youth. Come up with interactive and innovative packaging and campaigns.
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